FasTrack Export Step-by-Step Process: Phase 2

Build a Targeted Export Market Expansion Program

Description

This volume in the series addresses selecting a company's highest potential export products, developing a synergistic export promotion organization and resource network, selecting and prioritizing the company's highest potential target markets, selecting the target market segments and distribution channels, and determining the company's most competitive price and offer.

  • Marketing
  • Exporting

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