With effect 1 July 2019 the firm LABOM Mess- und Regeltechnik GmbH based in Hude adopts a new design for its company logo: The subline “Industrielle Messtechnik” and the white inner border have been dropped. Overall the new logo has a much cleaner appearance. In addition, Managing Director Marc Burmeister pointed out the strategic background for the change: “The majority of our measuring devices are now produced for export. With our new and consistently international logo we wish to acknowledge and keep pace with this market success”.
The bright red background that enjoys a high level of brand recognition and is a hallmark of LABOM, remains unchanged. To intensify this signal effect the mechanical measuring devices will henceforth also be labelled with LABOM lettering in red on the scale.