Market Entry

A major reason for failure by foreign start-ups and large corporates alike, who try to enter a foreign market, is their failure to understand that all markets are not the same. Assuming that because your products or services sells well in your home market, they will also sell well in any foreign market. Quite often the research they base this on is tainted by their own bias and a belief that by simply duplicating what they do at home they can succeed abroad. Using an outsides consultancy who is based in the local market takes away that bias. The team at Evestico have many years’ experience of international marketing, so when it comes to the UK they understand the many pitfalls foreign company selling into the UK can make. In addition, entering a new market poses many strategic challenges since the company needs to understand not just the market’s width but also its depth.