THE I S GROUP PLC

At Custom Craft, our goal is to help brands stand out in a crowded market by offering plywood boxes that leave a lasting impression. Whether you’re a global brand or an emerging business, our collaboration starts with understanding your unique needs and transforming them into remarkable packaging solutions. From personalised birch wooden display cases to refined beech wine boxes, impeccable cigar humidors to luxurious watch cases — our custom plywood boxes can be tailored to match the essence of your brand and captivate your audience’s attention.

In today’s competitive retail landscape, the packaging of your products plays a pivotal role in brand recognition and customer loyalty. Custom jewelry boxes not only serve as functional storage but also as an extension of your brand’s identity. Custom Craft is proud to be the go-to manufacturer of custom jewelry boxes, tailored specifically for brands, retailers, and wholesalers.

The quirky charm of Maid in Africa lies in its distinctly modern and rural African narrative. More than anything the everyday images, such as shebeens, bottles of Marmite and cans of sardines, carefully reproduced on the bright, hand-painted fabrics are accompanied by amusing and humorous African sayings, a tongue-in-cheek twist added to the regularity of contemporary African life. Andrew and Micha Weir started Maid in Africa in 2006 after their domestic worker, Priscilla, was diagnosed with HIV. They were forced to watch helplessly as her condition worsened even though Priscilla expressed a desire to continue being productive. Micha Weir showed Priscilla how to silk-screen paint and produce hand-painted fabrics. Tragically, Priscilla succumbed to AIDS in 2007 but her passing inspired the Weirs to spread a wonderful, celebratory message, including immortalising Priscilla’s smiling image as ‘Maidonna’ on a variety of surfaces and a range of beautiful.