VISION ONE RESEARCH

United Kingdom

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United Kingdom

AdProbe is based on the ground-breaking report by Les Binet and Peter Field into advertising effectiveness in their report ‘Marketing in the Era of Accountability‘. Our framework and approach to Ad Testing have been designed to optimise ROI. AdProbe incorporates new innovative ideas that can help develop that initial creative pitch into a fully executed Advert. The ability to hear from your targeted consumer and catching those mistakes before it's too late is vital, and so AdProbe provides you with the maximum efficiency and confidence going into your Ad Campaign, which everyone wants, right? AdProbe can also be used to compare and contract your advert with your competitors, so you can see where both your brand and others are valued and ranked from the target audience, again providing insight into where your advertising executions can be improved today.

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BrandVision - Brand Tracking

VISION ONE RESEARCH

United Kingdom

Introducing BrandVision, Our pioneering brand tracking research tool. At Vision One we focus on the key performance indicators and metrics that drive growth unlike the traditional trackers out there. BrandVision is Brand Tracking, done right. Ideal for global and international or country by country tracking, BrandVision is unique to the typical off-the-shelf systems. We allow you to monitor consumer and market trends with our 9 key metrics which measure your brand health performance both as a snapshot or overtime. These metrics allow you to understand both your status within your market and your competitors, providing you with the knowledge of the gaps in the market, and having the true representation of what the consumers want. Our insights will help fast track your brand forward to successes, with the ability to grow and support your brand throughout the future.

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United Kingdom

We offer a full range of concept screening and concept testing techniques and have extensive experience in both consumer and B2B markets. For example, this includes food and drink, FMCG, technology, travel and financial services. Our IdeaProbe tool uses system 1 thinking to focus on the emotional aspect of decision-making within short time frames. Concept & Design Tests allow you to provide multiple avenues of looks and ideas, to understand the different levels of appeal and interest from your consumers; it can also provide you with meaningful data towards perceived features and benefits to price perceptions, so you can truly relate your product into how it would fare in the shop. These early adopters allow you to understand and realise from a early stage whether there's traction behind an idea, and safe yourselves from the potential of an embarrassing flop.

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United Kingdom

Vision One has been helping brand owners develop and improve their packaging through our innovative packaging research for the past 20 years. PackProbes' testing approach has developed a reputation for providing great insights and optimise sales. PackProbe's advanced and award-winning powerful features incorporate system 1 thinking to recognise the autopilot decision we make without us even knowing, along with the ability to combine with our Eye-Tracking Research, AI Visual Attention Analysis, and Virtual Shopping or Virtual Shelves to combine with your testing to provide the ultimate research solution for your design. This insight will not only improve your sales, but help you understand the elements of your pack and design which work for you and what doesn't, helping with future development not only for this specific design. We help you chose the right pack and design for your product with confidence.

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Vision One is a specialist UK market research and insight agency with offices in London, Birmingham and Liverpool. We offer a wide range of qualitative and quantitative insights to help both UK and International companies improve their products and services through intelligent research. Please feel free to contact us for a free and no obligation quotation or email us at mail@visionone.co.uk.

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Award-winning full-service market research company Vision One is excited to announce the recent promotion of Evie Bradbury to Client Success Manager. Evie is passionate about understanding human behaviour and went on to complete an undergraduate degree in Psychology at the University of Leeds. After completing her degree, Evie went on to further explore her passion by undertaking a Master’s in Psychology, specialising in Brain Imaging and Cognitive Neuroscience. Since joining the company, Evie has made a significant impact on the BrandVision team, as well as delivering numerous successful projects for our clients with excellent feedback. Her expertise and dedication to clients have produced tangible and clear actionable insights - culminating in her recent promotion. In her new role Evie will be responsible for delivering and managing many of our important brand tracking along with our neuroscience projects.

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VISION ONE RESEARCH

85-87 Bayham Street

NW1 0AG London - United Kingdom

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