W & W

Nano-Bin, a pocket ashtray, non-flammable, airtight ashtray, empowers smokers to enjoy their habit whilst caring for the environment. Nano-Bin is being marketed to private event organizers and public institutions in order to enable as many consumers as possible to dispose of their cigarette butts in a convenient and sustainable way. It is available for sale in bulk or smaller quantities via an online-shop at www.nano-bin.seAlice Hertz Dahl, a farmer's daughter and entrepreneur, combines her passion for the environment with her experience as a manager for European food companies (Scan, Starbucks and W&A) and her gift for understanding consumer needs. Nano-Bin was invented by Alice Hertz Dahl and the Berlin-based start-up company is the third company she has founded. Did you know that every second 150, 000 cigarette butts are thrown onto the ground worldwide? That adds up to 4.5 trillion cigarette butts every year. EU-wide, cigarette butts account for €13 billion in cleaning costs every year and have a harmful impact on the environment. They contain hazardous chemicals such as cadmium, arsenic and lead, and enough nicotine to kill a small child. Stricter health regulations have led to smokers being forced out onto the streets and public squares. Thousands of people smoke at bus stops and railway stations. With 25% of Europeans being regular smokers, litter is increasingly becoming a problem for local authorities and private property owners in places where there are no ashtrays