ASPIRUS WORDS

United Kingdom

Manufacturer/ Producer

We help businesses to tell their prospects, customers and staff what they do, why and why they do it better than their competitors. We write blogs and newsletter content driven by e-mail relationship marketing and social media to highlight the differentiating qualities of our clients' businesses. We listen to the business leaders, understand what they do and who they are then create a language and message their audience will understand. In B2B, people still do business with people so we write the corporate personality into the message style. Simon Sinek talks about 'the power of why'. We establish the corporate WHY for our clients and write that unique proposition into their communications. We write blog, newsletter, web. e-mail, video, print and social media content, managing the whole corporate communications language so that it sings as one deliverable and readable message. Linguistically, the style of the message fits the tone of the company and its audience. Our clients are great at doing what they do. Most are pretty clear about talking on the subject. But they need help to grab the key points and articulate them. We write in a style that is easily digested by the reader. It is almost linguistically styled, structured and scans as though the prospect / reader is listening to the message. They hear what you say because of the way the message is written, packaged and delivered. We package a company in words to differentiate their services and raise their profile.