JACK MACK COFFEE - Fresh roasted coffee beans

This special type of coffee grows on the slopes of Mount Hualalai and Mauna on Hawaii's largest island, the Big Island, and is known for its natural sweetness. Mineral-rich volcanic rock combined with high humidity means that the best growing conditions in the world prevail here, as they say, and the coffee plant loves that. The terms "extra fancy", "fancy" and "number one" indicate the best quality of Kona coffee. Only between 16 and 24,000 bags of green coffee - which is really very little - can be harvested annually, which is why Kona coffee is usually only available as a mixture with other types of green coffee. These facts mean that 100% Kona coffee is very difficult to come by.

Some just like coffee, others are real coffee connoisseurs and then there are those who might take the subject of coffee a bit too seriously: the coffee nerds. It's Saturday afternoon and you're standing in your trusted coffee shop. The line to the counter is long. Today it seems to be taking forever and after a few minutes you can see why: in the front a young man - bearded, of course - is talking shop with the barista. It's all about the right degree of hardness of the water for your cold brew. The first in line roll their eyes. If you were to give these young men a label, it would probably be “coffee nerd”. This species of coffee drinker gets a nervous twitch just thinking about instant coffee. But what exactly is a nerd? According to the dictionary, the common nerd is originally a “very intelligent but socially isolated computer fan”.

There are people who invest many thousands of euros in a good bottle of whisky, champagne or wine. The top five most expensive types of coffee in the world show us that you can also spend a lot of money on coffee.

Fashion, food, drinks and music: each of us has certain preferences. And that's a good thing: After all, we constantly have to separate the important from the unimportant. For example, our brain can distinguish more than 10,000 smells from each other. It's important to know what you like and don't like. Who tells us this? Our “good” taste. Shaping taste is hard work: because, as so often in life, the search is accompanied by mistakes and setbacks. But it's worth it: Because a trained sense of taste enriches our lives. So every meal – or every cup of coffee – becomes a taste experience. Literally.