BROREX

International market orientation is, in general, weak: the majority of firms and manufactures are considered do not collect market research, have no marketing department, are unsure of competitors’ strengths and weaknesses, and began exporting reactively. Some of the characteristics of flourishing exporters to new markets (requirement to investment in personal relationships and networks, fluency in local languages, people mentalities and culture) appear incompatible with success in new markets. This calls for the development of regional models of the determinants of export performance. Our international team located in the strategic active cities in Europe, CIS, Middle Asia and South Africa allows us to develop a regional model of cooperation with local companies, focusing on market demand for a particular product. Knowledge of local legislation allows full-compliance with the local procedure to establish a long-term contracts for the supply the products without any risks. Our permanent presence in the region, allows to monitor the current contracts and to conduct operational work to support them, to organize meetings for potential buyers and negotiate, to organize exhibitions in the food areas and represent products manufacturers.